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At Sulwhasoo, we believe in a holistic approach to skincare. Going beyond addressing visible issues on the skin’s surface. Sulwhasoo looks deeply into the root causes of skin aging and addresses them at the source. Our definition of genuine skin solutions involves the recovery of the skin’s rejuvenating system. We believe that activating the skin’s potential is the first step towards achieving healthy-looking skin. For this, Sulwhasoo presents the skincare routine, starting with First Care Activating Serum, formulated to activate your skin’s potential.